MGA readies new Project Mc2 toys - Licensing.biz

MGA readies new Project Mc2 toys

To mark the launch of part five of the series, the global toy firm has developed new STEAM-inspired doll sets and more.
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MGA Entertainment is celebrating the premiere of part five to its Netflix show, Project Mc2, with a roll out of new toys for fans.

Items inspired by the latest series include the Project Mc2 Smart Pixel Purse priced at $59.99 and the Project Mc2 Perfume Maker, which provides fans with the tools to design their own perfumes using cosmetic chemistry for $29.99.

Lastly, the Project Mc2 Experiments with Doll sets, $24.99, boasts a fashion doll and experiment inspired by the characters and allows girls to try out science-based activities at home.

"We are proud that we were one of the first to create a STEAM-inspired franchise for girls," said Isaac Larian, CEO of MGA Entertainment.

"As the series evolves, so does the product innovation and their combined success has proven that girls value entertainment that sparks their curiosity and fuels their aspirations."

The latest series will make its debut on Netflix on September 15th.

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