MGA's Lalaloopsy to appear on Nickelodeon - Licensing.biz

MGA's Lalaloopsy to appear on Nickelodeon

New animated pre-school series based on characters to debut this spring.
Author:
Publish date:
1_1280x800_toffee_cocoa_cuddles.jpg

MGA Entertainment and Nickelodeon are moving the Lalaloopsy brand into the animation world, with a new pre-school series set to debut on the network in the spring.

Based on the best selling toy line, the half hour series features the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash and Dot Starlight.

The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them.

The Lalaloopsy TV series is co-produced by MGA Entertainment and Moonscoop Productions.

"Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time," said Teri Weiss, EVP of production and development, Nickelodeon Pre-school. "The Lalaloopsy world is filled with magic and surprises that will delight pre-schoolers, while teaching important lessons about teamwork and friendship."

Isaac Larian, CEO of MGA, added: "Lalaloopsy is a major, global growing brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic and Fab to name only a few.

"We are delighted to partner with Nickelodeon. The series is certain to fuel the brand to new heights."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.