MGL launches Hot Foot line in Israel

Good reception for Lafayette range buoys firm ahead of Licensing International next week.
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MGL Licensing has launched its Hot Foot collection of stationery and bags in Israel.

The Lafayette range was unveiled last week at a buyer's fair in the country.

"We are thrilled with this range and excited to see how the new style guide is working with our international partners," said MGL's licensing manager, Sarah Lawrence. "We have seen Hot Foot develop across many new lines and look forward to see what Licensing International will bring."

The new style guide for Hot Foot sees the introduction of new sport themed characters, street scenes and a selection of contemporary graffiti artwork.

Product samples will be on display at next week's Las Vegas show, with visitors being able to see designs by Bagtrotter and Walltastic.

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