MHS plans expansion into new sectors - Licensing.biz

MHS plans expansion into new sectors

Agency set to move its brands into new areas including pets and mobile phones.
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Despite a challenging economy, MHS Licensing enjoyed a successful 2010 and has even more properties on board, which it will be presenting over the next year.

Perhaps a rather sensible approach has helped MHL to weather the financial storm. Marty Segelbaumn, president, explains: "Our licensees worked hard to maintain their businesses in a difficult economy and our consulting practice remained strong.

"The art properties we represent are steady, evergreen type properties rather than exotic looks that go in and out of style."

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