Michele Pearce joins BKN

Former Jetix exec becomes VP of licensing and merchandising at ambitious firm.
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Michele Pearce, former senior UK and international licensing manager at Jetix Consumer Products, has joined BKN New Media as vice president of licensing and merchandising.

Pearce will coordinate worldwide L&M activities with her counterpart, Jesus Diaz, who recently joined the firm in Spain from BRB.

As well as Dork Hunters from Outer Space - currently achieving strong ratings on Jetix UK - Pearce will also be licensing new property Stone Age, as well as continuing the roll out of Zorro Generation Z into 2010 with new animation.

BKN is due to announce a new property launch for spring 2011 at Mipcom Jr in October. The concept will be in 2D and 3D, all in HD and with a production budget of E14 million.

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