Miffy hits the big screen - Licensing.biz

Miffy hits the big screen

Miffy ? The Movie, the latest project of Dutch Telescreen is to be introduced at the European Film Market in Berlin.
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The 70-minute stop-motion cinema experience for three to six year-olds is currently in pre-production and expected for delivery in November 2011.

The movie will combine all of the characteristics that have proved successful on TV for the latest 3D series, Miffy (78 x 5’).

Telescreen Film Productions, a division of Telescreen, is co-producing the movie with Dutch public broadcaster KRO at a budget of €3.2 million, and with the development support of the media programme of the European Union and the Dutch Film Fund.

The movie, built around a treasure hunt, is a 3D animation, featuring songs and music, and the same characters as in the TV series.

For the first time in Miffy’s history, voices will be added. A narrator will guide the story when needed. The movie is structured as five story segments that string together to create the bigger overall story.

Miffy celebrates its 55th birthday this year and was created by Dutch author and illustrator Dick Bruna. Of the 117 original book titles, more than 85m were sold in over 40 different languages and a broad range of merchandised products is available.

The character made its TV debut in 1992 in 2D animation, later a 3D animated series was produced. Miffy also serves as a celebrity character spokesperson for UNICEF.

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