As part of its 60th birthday celebrations, classic property Miffy is teaming up with the Bliss charity for a special national baking fundraiser next month.
The event is aiming to raise money for premature and sick babies, with the sale of children's aprons and baking products from the official website supporting the charity's national fundraising activity, Bake for Bliss.
A series of cake sales will take place across the UK between February 12th and 15th.
Digital Giving/Louis Kennedy is behind the charity partnership.
Miffy aprons (created by licensee Shreds) are made of wipe-able PVC and are suitable for two to four year olds. They are priced at £5.99 with a £1 donation going to Bliss.
Meanwhile, Miffy Baking Sets comes packed in a tin and includes a cotton Miffy apron, Miffy-shaped cookie cutters and a rolling pin. Available in either pink or green, the set is priced at £19.99, with a £3.50 donation to Bliss.