Milkshake ratings soar in 2009

Five ends the year as the number one terrestrial channel for children aged four to nine in its time slot.
Publish date:
Social count:
4_Milkshake logo.jpg

A number of notable rises across Five's Milkshake pre-school programming block helped the broadcaster end 2009 as the number one terrestrial channel for children aged four to nine, during its weekday transmission time.

Shows including Peppa Pig, Thomas & Friends, Fifi and the Flowertots, Noddy in Toyland, Roary the Racing Car, Hana's Helpline, Bottle Top Bill and The Mr Men Show helped increase Milkshake's share among four to nine year olds by ten per cent (across the weekday part), with an even higher increase among multi-channel homes.

In addition, Five said it was the only terrestrial broadcaster to grow its share during the Saturday morning Milkshake day part, with a nine per cent growth.

This figure doubled to 18 per cent on Sunday. The leap was even bigger among multi-channel homes, with a rise of 24 per cent within the same age group.

"I am delighted with these figures which reversed a trend towards dedicated digital children's channels," said Nick Wilson, Five's director of children's programming. "It proves that Milkshake's lively mix of presenting and high quality British programming is the most popular choice for pre-schoolers on television in the morning."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.