The new shop will house all the brands under one roof and offers a new retail outlet the properties, giving them increased reach.
The new Milkshake shop also provides cross-promotional opportunities for related events, such as a ticketing facility for Milkshake Live: My First Concert, the highly successful touring stage show.
The shop is designed and run by Digital Stores on behalf of Five, and they have successfully created a space that is true to Milkshake’s core values.
Rebecca Hughes, Five’s executive producer, said: “Five is continually seeking creative ways to extend the value of Milkshake! and its associated brands. Our viewers are used to shopping online and increasingly expect to find all the things they love about Milkshake in the same place. The Milkshake shop definitely meets that need.”
Simon Moxon, sales director for Digital Stores said: “Milkshake is the definition of a children’s brand and we’re excited about the potential of the store.”