Milkshake unveils new website - Licensing.biz

Milkshake unveils new website

Five pre-school block will have a new-look online presence from the beginning of March.
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Five's Milkshake pre-school block will have a new web presence from the first week of March, with the site being completely redesigned to make it easier for youngsters to navigate.

Featuring less text and more imagery, the site, primarily aimed at two to five year olds, works by using a simple point and click process using icons, character pictures and presenter branded bubbles.

A host of new activities, downloads, games, print outs and presenter sections have been added, while it will also house the new rebranded Milkshake area of Demand Five, All Day Milkshake.

The site already attracts over two million page impressions per month.

"Milkshake will now really be available all day," said Five's director of children's programmes Nick Wilson. "We are committed to having a multi-platform presence and the new bold site with strong content and video at its core gives us a chance to compete 24/7 with our digital rivals."

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