Mind Candy expands Moshi Yoplait deal - Licensing.biz

Mind Candy expands Moshi Yoplait deal

Two new ranges to hit retail this summer.
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Mind Candy has extended its partnership with Yoplait, with a further two lines launching into retail this summer.

Following on from a successful promotion in 2012, new Limited Edition Moshi Monsters Frubes packs are now available, including 18 collectable tubes and in game codes in each pack.

Yoplait has also launched Moshi Monsters Yoghurts. The strawberry flavoured yoghurt will be available in packs of four and will feature 12 different collectable lids.

"We were thrilled by the success of the Moshi Monsters Frubes pack and are very pleased to continue, and expand, our partnership with Yoplait," said Sam Ferguson, head of consumer products at Mind Candy.

Joanna Skinner, senior brand manager at Yoplait, added: "We are delighted to continue working with Moshi Monsters and look forward to continued success for our partnership in the future."

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