Mind Candy launches Poppet as stand alone brand - Licensing.biz

Mind Candy launches Poppet as stand alone brand

Claire's and Accessorize to roll out exclusive merchandise collection for popular Moshi Monster.
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One of the original six Moshi Monsters, Poppet is to be launched as a stand alone brand by Mind Candy.

As part of the initiative, Mind Candy has exclusively partnered with fashion retailers Accessorize and Claire's to launch a range of Poppet merchandise on November 18th and 19th respectively.

The products will target girls aged between six and ten, and will feature a selection of stationery including pens, notebooks, pencil cases and lockable journals.

Poppet is the most popular monster with girls, having been adopted over 16 million times.

In order to differentiate Poppet as a stand alone brand, outside of Moshi Monsters the character will feature a blue headband. This will appear on the new merchandise.

"Poppet is extremely popular with our girl fan base and following their feedback, we decided to make her a hero character," said Darran Garnham, chief business development officer at Mind Candy. "She is synonymous with fashion and has a love of dressing up and so our partnerships with Accessorize and Claire's were natural choices.

"We have lots of exciting initiatives planned for Poppet in the coming months and we will be unveiling plans at BLE."

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