Yorkshire-based firm The Gourmet Water Company has partnered with Mind Candy to launch a range of vitamin-enriched drinks aimed at children aged four to 12 called Moshlings Magic Water.
The 250ml Moshlings Magic Water bottles feature different Moshi Monsters character and the range comes in three flavours: Toffee Apple Delight, Strawberry & Raspberry Rainbow and Banana Surprise.
Naturally sweetened by fruit sources and Stevia, each bottle has fewer than 52 calories and contains Yorkshire spring water fortified with vitamins B6 and B12.
One bottle will also provide 100 per cent of a child’s recommended daily allowance of Vitamin C and over 37 per cent of the RDA of Zinc.
“We have spent a lot of time and effort developing this product to ensure it’s of the highest quality," said Ray Averre CEO and founder of the Gourmet Water Company.
"The flavours are extracted directly from fruit and the drink is naturally sweetened with no artificial colours or sweeteners. Parents can give their kids a bit of a treat with confidence.”
The drinks will be stocked nationally by Greggs Bakeries, selected Nisa Locals, Ocado and selected Hungry Horse pubs and the range launches on December 4th, ahead of the Moshi Monsters Movie landing in cinemas on December 20th.
Moshlings Magic water will be promoted through banner ads, email, a microsite and a social media campaign to parents, as well as key promotions with selected launch retail and restaurant partners.
“We’re delighted to be partnering with Gourmet Water Company," added Darran Garnham, chief business development officer at Mind Candy.
"The drinks are delicious and we think they’ll be a hit with our fanbase.”