Mind Candy partners with It's Only Natural for Moshi Monsters oranges - Licensing.biz

Mind Candy partners with It's Only Natural for Moshi Monsters oranges

Halloween-themed fruit heading to Tesco stores across the UK
Author:
Publish date:

Mind Candy has partnered with healthy food company It’s Only Natural to bring Moshi Monsters-themed oranges to Tesco stores across the UK this Halloween.

Each Moshi Monsters Halloween Fun Fruit Box contains six oranges and 100 'scary stickers' to customise the fruit.

“Halloween is usually about sweets and treats, so it is fantastic to get involved with It’s Only Natural and offer a healthy alternative – the stickers also help to get kids excited about eating fruit," said Dave Tovey, licensing manager at Mind Candy.

The Moshi Monsters also grace other products from the It's Only Natural range including 100 per cent fruit ice lollies and whole milk Ice Cream Surprise, which contains a free Moshi toy in every tub.

“It's Only Natural is all about making genuinely healthy stuff fun," said Dan Brown, founder of It’s Only Natural.

"Working with Moshi Monsters and Tesco with this playful fruit product is a great way to engage with kids and help them get their five-a-day.”

Related

0 0moshiegg.png

The comeback kings: Mind Candy and the return of Moshi Monsters

It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

Featured Jobs