Mind Candy signs Mega Brands licence - Licensing.biz

Mind Candy signs Mega Brands licence

Deal takes Moshi Monsters into three new toy categories; Initial lines to arrive before Christmas.
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Mind Candy and Mega Brands have put pen to paper on an international multi-year licensing deal.

The exclusive licence will see Mega Brands take Moshi Monsters into three new categories: construction, puzzles and arts and crafts.

The Moshi Monsters branded Mega Bloks, Mega Puzzles and Rose Art Color Blanks are set to go to retail in time for Christmas.

Darran Garnham, head of global licensing at Mind Candy, said: "This is a hugely exciting deal for Moshi Monsters.

“We're in the privileged position of partnering with some of the worlds most premium licensees and this is a fine example of that."

Read the full story on ToyNews.


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