Mind Candy takes bedtime routine Moshi Twilight to Amazon Alexa - Licensing.biz

Mind Candy takes bedtime routine Moshi Twilight to Amazon Alexa

This launch expands the distribution of Moshi Twilight content beyond the popular mobile app, offering over an hour of content that can be activated by parents via the Alexa app.
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Mind Candy has taken its global hit Moshi Monsters to the Amazon Alexa platform with a series of bedtime stories under the Moshi Twilight brand.

This launch expands the distribution of Moshi Twilight content beyond the popular mobile app, offering over an hour of content that can be activated by parents via the Alexa app.

Moshi Twilight features surreal stories with ‘dreamy melodies’ and calming narration, guided relaxations and soothing sounds, ‘all with a magical Moshi twist,’ designed to lull listeners to sleep.

Since its launch on mobile and tablet, Moshi Twilight Sleep Stories has been a big hit with kids and adults, with 73 per cent of parents saying their kids ‘drifted off to sleep approximately 20 minutes quicker when listening to the app.”

“Moshi Twilight is revolutionising bedtime for kids and their parents,” said Ian Chambers, CEO of Mind Candy. “Our charmingly dreamy Sleep Stories have been created for the final ‘lights out’ part of bedtime, after traditional bedtime stories have been read.

“Making our content available to families on Amazon Alexa will bring the Moshi Twilight experience to listeners in new and wonderful ways.”

Moshi Twilight content is also available via a free app on mobile and tablet called Moshi Twilight Sleep Stories, which can be expanded with a subscription package offering access to an extended library of stories, relaxations and soundscapes – with new content added every week.

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