Mind Candy to talk Moshi TV at MIP

New kids platform says it will combine the best of Facebook, YouTube and iPlayer.
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Mind Candy CEO, Michael Acton Smith is heading to MIPTV to reveal further plans for Moshi TV, as well as talking about the changing face of the TV industry.

Acton Smith will be speaking during two sessions at the marketplace: Digital Distribution: Monetising Content on New Platforms (Monday April 4th, 3.15pm) and Connected Creativity Forum: Innovation from Around the World (Tuesday April 5th, 4.10pm).

Moshi TV will launch later this year, with the new online kids platform playing host to video on demand programming, including bespoke Moshi Monsters content, user-generated content and third party programming.

It will initially roll out as a free to view service via the Moshi Monsters website. Mind Candy is also in talks with third party media owners and other platforms about building the player into their content offerings.

"We'll very quickly see quality kids content rise to the top, whilst less popular content sinks," commented Acton Smith. "This swift feedback is invaluable to producers and could change the face of children's TV production.

"Kids aged six to 12 now consume a large part of their entertainment online. For this age group, YouTube is a bigger search engine than Google, so the appetite is there - what's missing is a safe, moderated platform for the under 13s."


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It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

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