Mind Candy unveils Moshi Monsters Easter campaign

Ad blitz will run for one month across the key Easter period.
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Mind Candy will be promoting a range of Moshi Monsters consumer products in a new ad campaign, running for one month across the key Easter period.

Featuring products from key partners including Vivid, Carte Blanche Group and Topps, the umbrella TV ad includes the Moshlings Collection soft toys, collectable Moshlings and Mash Up Trading Cards under the theme 'How Do You Moshi?'

The 30-second commercial will appear 900 times from April 5th to April 26th across Channel 5, Cartoon Network and Nickelodeon. It will broadcast during programmes such as Spongebob Squarepants, iCarly and Adventure Time.

Mind Candy believes that the ad will reach over 2.7 million children aged six to nine.

In addition, the firm has created behind the scenes footage showing what is involved in making an advert, including exclusive interviews with the director, cast and crew.

The Moshi Monsters Magazine will also follow up on what happens behind the scenes of an ad shoot to encourage children into creative roles and help them understand the number of different career options available to them.

You can check out the video by clicking on this link.


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The comeback kings: Mind Candy and the return of Moshi Monsters

It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

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