Mind Candy unveils Moshi Monsters Easter campaign

Ad blitz will run for one month across the key Easter period.
Author:
Publish date:
Social count:
0
moshimovie.jpg

Mind Candy will be promoting a range of Moshi Monsters consumer products in a new ad campaign, running for one month across the key Easter period.

Featuring products from key partners including Vivid, Carte Blanche Group and Topps, the umbrella TV ad includes the Moshlings Collection soft toys, collectable Moshlings and Mash Up Trading Cards under the theme 'How Do You Moshi?'

The 30-second commercial will appear 900 times from April 5th to April 26th across Channel 5, Cartoon Network and Nickelodeon. It will broadcast during programmes such as Spongebob Squarepants, iCarly and Adventure Time.

Mind Candy believes that the ad will reach over 2.7 million children aged six to nine.

In addition, the firm has created behind the scenes footage showing what is involved in making an advert, including exclusive interviews with the director, cast and crew.

The Moshi Monsters Magazine will also follow up on what happens behind the scenes of an ad shoot to encourage children into creative roles and help them understand the number of different career options available to them.

You can check out the video by clicking on this link.

Related

0 0moshiegg.png

The comeback kings: Mind Candy and the return of Moshi Monsters

It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.