Mind Candy working on non-Moshi IP

CEO reveals the company is developing new digital brands to stand alongside Moshi Monsters.
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Michael Action Smith has confirmed that Mind Candy has 'new projects bubbling away' at its Shoreditch headquarters.

In an interview with gamesindustry.biz, Acton Smith, said: “We love Moshi, we think it has massive massive potential but we want to, over time, diversify Mind Candy and this is such an amazing moment to build huge new brands.”

Acton Smith went on to underline Mind Candy's commitment to the digital platform, explaining: “In the future it won't necessarily be starting with TV show or film it'll start online.

"We've got this incredible infrastructure, all these amazing people, all these relationships with partners, and it makes sense to spin up new properties.”

He added: “I just feel so much confidence building properties in the digital space, because even if you get it wrong the first time, it's like moulding clay, you can tweak it and iterate and as long as your money doesn't run out and you still have faith you can get to that hook point where it suddenly clicks so much more easily than in the world of TV or film, or even traditional video games where it really is cross your fingers and hope it takes off.”


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The comeback kings: Mind Candy and the return of Moshi Monsters

It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

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