Demand for the hit kids' franchise has finally gone bananas, thanks to a new partnership between FunMobility and popular fruit brand, Chiquita.
Consumers and fans of the little yellow characters can now engage with a multitude of digital Minions content, simply by scanning the Chiquita sticker found on the firm's range of babanas across grocers.
The mobile-first campaign uses image recognition to connect Chiquita’s physical in-store product with interactive digital Minions content, enabling consumers to have multiple engagement opportunities.
By scanning and collecting up to 32 stickers found on any Chiquita banana, shoppers can win instant digital content, rewards, and even a trip to London.
Adam Lavine, founder of FunMobility, commented: “The Chiquita Banana stickers are the most visible branded fruit packaging in grocery stores. Our goal was to capitalize on this brand recognition and make a digital connection to the popular Minions that are dominating headlines this summer.”