MIPCOM 09: Hot Wheels makes tracks to RTL2 - Licensing.biz

MIPCOM 09: Hot Wheels makes tracks to RTL2

Nelvana reaches broadcast agreement in Germany for new boys property.
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Nelvana Enterprises is partnering with RTL2 in Germany for Hot Wheels Battle Force 5.

Produced by toy giant Mattel and Nelvana, the show follows an elite team of drivers in five vehicles, battling to save the Earth from galactic predators. It is the first Mattel produced Hot Wheels TV series in 40 years.

"Battle Force 5 combines thrilling racing scenes with 100 per cent pure fun, action, fantasy and friendship," said Andrea Lang, VP of animation and children's programming at RTL2. "RTL2 is very excited to strengthen its adventure driven kids profile with Battle Force 5 in 2010."

Barry Waldo, VP of worldwide entertainment at Mattel, added: "Hot Wheels has a phenomenal history in Germany and we are proud to team up with RTL2 to extend the legendary brand."

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