MIPCOM 09: RDF bags more Waybuloo sales

Further territories secured for hit pre-school show.
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The international momentum is continuing to build for RDF Rights' pre-school show Waybuloo, being picked up by several key territories.

Waybuloo has already achieved an average audience of 363,500 with a share of just under three per cent. It has attracted a 20 per cent share of carers with children aged 0-3 and 16 per cent of children aged four to six, since it launched in the Bedtime Hour on Cbeebies at the beginning of September.

YLE in Finland and Al Jazeera's Children's Channel in the Middle East have both bought Waybuloo, with TV NZ in New Zealand also picking up the series.

The show has pre-sold to Treehouse TV in Canada, ABC in Australia and BBC Worldwide for the international version of the Cbeebies channel, which currently reaches 8.9 million homes around the world.

The first territories to launch Waybuloo for BBCW will be Poland and South Africa later this year.

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Waybuloo

With the support of Cbeebies and some key licensing partners on board from day one, Waybuloo is already highly ranked in the pre-school sector. We find out more.

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