Attendees to this week's Mipcom will be able to view for the first time concept artwork of the new content being developed for The Looney Tunes Show.
Warner Bros Consumer Products is due to unveil an expanded product portfolio inspired by the new show. This, and the new 3D theatrical shorts, have been driving additional interest in the licensing programme. EMEA already boasts more than 300 licensees, with more than one billion units of Looney Tunes Active products having been sold across the territory in less than three years.
"These characters already have the distinction of comprising one of the most viable classic properties that boasts, amongst other things, the largest character-branded food DTR in Europe, and our continued commitment to generate fresh and compelling content will ensure that the Looney Tunes remain at the cultural forefront for future generations," said Pilar Zulueta, EVP and general manager, WBCP EMEA.
The Looney Tunes Show is a half-hour series which is due to debut on Cartoon Network in the US in early 2011. In addition to each episode's main story, The Looney Tunes Show also features cartoons within a cartoon.