Entertainment, licensing and merchandising PR firm miPR has launched a new licensing agency division called miLicensing.
miLicensing will operate as a standalone business, acting as a licensing agent across the music, toy and entertainment industries and will be overseen by miPR managing director Kirsty Barr, with day to day operations run by group commercial director Jonathan Rose.
To enhance the existing in-house expertise, licensing consultant Michael Gottlieb has joined the firm as licensing director.
“We believe miLicensing is the next natural step for our business and supports our 360º approach strategy," said Kirsty Barr, managing director, miPR.
"The new division is designed to offer cross collaboration for our clients and to add wider value to our client offering as well as creating licensing opportunities with new clients and retailers.
"PR will always remain at the heart of our business, my roots are in PR and mi-team will continue to delight our current and future clients with creative and results-driven PR campaigns.
"It does mean our clients can now benefit from our wider range of services that have naturally developed through our growing relationships within the licensing industry."
The new division joins the current miPR group which encompasses miPR, miEvents, and miPRGlobal.
“I am absolutely delighted to join Kirsty and Jonathan in this exciting new venture," added Michael Gottlieb.
"miLicensing has an unrivalled approach, fabulous new licences, both existing and upcoming, with many new deals to be announced”.
If you would like to contact miLicensing, contact Michael Gottlieb on Michael.Gottlieb@mi-Licensing.co.uk and 07887 565900 or visit www.mi-licensing.co.uk