MIPTV: FME celebrates Tree Fu Tom success

New series becomes Cbeebies' number one TV show of 2012 to date.
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FremantleMedia Enterprises is celebrating a strong start for Tree Fu Tom on Cbeebies.

The show has become the channel's number one TV programme of 2012 to date, attracting 330,000 kids aged 0 to six for the first 11 episodes.

This rises to 542,000 among all individuals aged four and above.

The series - which combines elements of heroic action, fantasy and magic, coupled with interactive physical activity - averaged a 25 per cent audience share among 0 to six year olds, rising to 30 per cent among kids aged four to six, above slot average for the broadcaster (source: BARB, consolidated date).

"We are thrilled Tree Fu Tom has been such a huge hit with children throughout the UK," said Sander Schwartz, president, kids and family entertainment, FME. "The series is exceptional and it has been a delight developing the show with the talented team at the BBC."

Kay Benbow, Cbeebies' controller, added: "I am delighted that Tree Fu Tom has been so popular with our audience."


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