Miss Selfridge extends Gossip Girl range - Licensing.biz

Miss Selfridge extends Gossip Girl range

Follow up collection planned after success of exclusive clothing line at fashion retailer.
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High Street fashion chain Miss Selfridge has extended its relationship with Warner Bros Consumer Products.

After the success of its first Gossip Girl inspired collection - which launched in April - the retailer has designed a follow up collection. It will be available at selected stores from the end of September.

The range consists of four party wear items including a black maxi dress with cut out back detail and side split, and a leopard print asymmetrical ruffle dress.

Meanwhile, Miss Selfridge has also signed up to The Vampire Diaries licensing programme. It will be producing apparel based on the TV show, which is due to launch in store at the end of October.

Items will include t-shirts, vests, hoodies and a jersey maxi dress.

The launch of both campaigns will be supported with an integrated marketing campaign. Further brand and product awareness will be driven by the broadcast of Gossip Girl season four, which premieres on ITV2 on September 22nd. The Vampire Diaries season two launches on the same channel in mid-October.

"We're pleased to extend the relationship with Warner Bros, our customers love both The Vampire Diaries and Gossip Girl," said Yasmin Yusuf, creative director at Miss Selfridge.

Paul Bufton, general manager at WBCP UK, added: "We're delighted to be working with Miss Selfridge again. As a partner they have shown a true understanding of our brands and the ability to take the core DNA of our properties and translate it to fashion forward products that our core consumers aspire to own."

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