Mister Maker achieves strong ratings

RDF and Discovery Kids today announce strong ratings for the series in Latin America and a new licensing agent.
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Mister Maker is consistently ranked as the number one programme on Discovery Kids in Argentina and Brazil and number two on the network in Mexico and Colombia.

Mister Maker airs seven days a week in Spanish and Portuguese on Discovery Kids, which reaches 21 million homes across Latin America. The network has acquired all three series (60 episodes) of Mister Maker and premiered the first season on August 4th, supported by a consumer publicity campaign.

Bilai Joa Silar, VP and channel director for Discovery Kids said: “Mister Maker provides Discovery Kids viewers with a fun learning experience while creating a great opportunity for parents to interact with their kids in a positive way.”

Henrietta Hurford-Jones, director of international Kids & Family said: “Discovery Kids is the perfect broadcast partner for Mister Maker in Latin America. The show combines live action, graphics and a variety of animation to bring the world of arts and crafts to life in a really modern and ground-breaking way.

"We are delighted with the success the series is having in the UK and internationally.”

RDF has also appointed Exim Licensing as the local licensing agent. Exim are currently in discussions with local licensees covering all categories. Phase one will see the launch of DVD and crafts for spring ’09. Other categories will be signed and planned for an autumn ’09 launch key territories.

Diego Barassi, SVP of regional marketing at Exim said: “For Exim, Mister Maker represents key brand values; the series is innovative, interactive and fun with a learning element which is instrumental in creating a successful licensing programme, a true universal mass market brand for boys and girls.”

Angeles Blanco, Head of International Licensing said: “We are delighted to have Exim on board as our licensing partner in Latin America. Mister Maker is about exciting the viewer with imaginative and fun ways to make and do all sorts of creative things.

"Exim have captured the essence of Mister Maker and we look forward to rolling out a full consumer products range from spring ’09 onwards.”


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