Moi j’aime la television will be presenting a new kids series called Which is Witch? at Mipcom this month.
The new live action production is filmed in 2D and stereoscopic 3D and is a comedy about a high school kid whose two best friends are a teenage witch and a fairy.
A presale agreement with Canal J in France has been secured, and Lagardère Entertainment Rights (formerly Europe Images) has been signed up as worldwide TV distributor for the property.
MJTV holds international licensing and merchandising rights to the brand and Happy Audience has worldwide home entertainment rights.
MJTV’s Phil Ox said: “Which is Witch? is a great family show - it’s funny, but also touching and real, and features great music. It's exciting television competing with the best-known North American dramas and we are confident that there will be high demand for a modern series filmed in 3D. Genie in the House has been a fantastic success for Canal J and broadcasters across the world. Which is Witch? targets an even broader audience from kids to young teenagers - it will be one of our flagship shows, with an absolutely smashing cast and the perfect combination of comedy, pop, dance and magic."
Commenting on the deal, Emmanuelle Bouilhaguet, managing director Lagardère Entertainment Rights said: “As a distributor, I have been looking for quite a while for the next big thing and Which is Witch? is exactly that, one of the rare live actions series for kids aged 8-12 which isn't produced by a US studio and is now available to all broadcasters internationally. We are delighted to be able to offer to the market a high quality show.”
Sandrine Nguyen, Genao Productions's managing director added: “Which is Witch? marks Genao's first step into the world of live action production. Which is Witch? won us over in a blink! It fits perfectly with our wish to develop the live action youth sector. This new coproduction with Phil OX will not only allow us to both increase our production activities for an audience we already know very well, but also to take part in a new technology adventure, by introducing stereoscopic 3D into live action.”
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