Molang to appear at Toy Fair London

TOMY will unveil its master toy license with the hot new property Molang at Toy Fair London 2017.
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Tomy will unveil its master toy license with new Molang property at London Toy Fair, it has been announced.

Molang: The Happiness series from Korean creator Hye-Ji Yoon and Millimages will launch from TOMY June. Having debuted on TV screens in May 2016 with a series of three and a half minute animations Molang quickly became the Top 5 television show for children aged 4 – 7 years and housewives with kids.

The new range from TOMY will be targeted towards girls aged 3 years plus, gift givers, tweens and teenagers. The collection will consist of basic and feature plush toys that encourage role-play activity and "emotional connections" to Molang. Molang will also be transformed into premium super soft plush made from elastic Softboa, making him the perfect cuddle buddy. 

TOMY will be located on Stand 520 in the Gallery of West Hall Level 1. 

Related

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TOMY renews master toy partnership for Molang

The renewal follows the successful launch of Molang on Tiny Pop, the free-to-air UK television channel for children. Ratings for the 15-minute show have been well above the channel average positioning the show within the top ten on Tiny Pop.

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