Popular brand of the 1970s Monchhichi is targeting a new generation of fans with a new TV series in the works.
Created by Sekiguchi, the animated series will be produced by OuiDo Productions, the team behind Alvinnn!!! and the Chipmunks, and will be distributed by PGS.
First introduced in 1974 as a plush toy, Monchhichi enjoyed success among children of all ages. Today, more than 70 million toys and accessories have ben sold in over 40 countries.
For the first time in 31 years, Monchhich will return to TV in the new series aimed at kids aged four to seven. Each eleven-minute episode follows the adventures of the Monchhichi as they create and protect sweet dreams for all of the children of the world.
“Monchhichi is still delivering the same message of peace and love and will always be here to share his owner’s joys and sorrows,” said Koichi Sekiguchi. “The new animated series will help Monchhichi to pursue his mission and OuiDo Productions and PGS are the right partners to make it happen.”
Sandrine Nguyen, executive producer, OuiDo Productions, added: “As a comforting character for the youngest children and a nostalgic reminder for the older age groups, Monchhichi is an iconic character full of emotions and memories.
“We are very proud to be participating with Sekiguchi in his new adventure and with our long time partners at PGS to introduce the new series to the world.”