Mondo TV opens new licensing agency - Licensing.biz

Mondo TV opens new licensing agency

Mondo TV Consumer Products first part of group's ambitious expansion plans.
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Mondo TV has opened its Italian licensing agency - Mondo TV Consumer Product - as it looks to expand its business internationally.

The division will be headed up by Guido Berte, who boasts 20 years of experience in the toy business. He began his career working in the family businesses - including the Quadriga bicycle factory - before moving on to the Grazzini Group and a spell with Enrico Preziosi.

"The creation of a licensing agency within the Mondo TV Group is an element of fundamental importance both for the visibility of our properties, and because significant revenues and margins from the exploitation of the licensing rights are prognosticated for the group in the next few years," said Orlando Corradi, president and founder of Mondo TV.

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