Monika Albers - VP licensing at TV Mania - has now taken on overall responsibility for licensing at the UK operation of the apparel specialist.
Albers (pictured) has a specific remit to expand into new target groups and product areas, as well as adding to existing relationships with key licensors such as LEGO, Disney and Warner Bros.
She has worked at TV Mania for six years, but before this held roles at CPLG as sales manager for GAS and German children's TV channel RTL Disney Femsehen Gmbh.
"I am very excited by the potential of the UK market and being in charge of such an incredible team at TV Mania UK makes my job a lot easier, as their experince and advice has helped me quickly get up to speed with the particular demands of the UK market," said Albers. "As well as signing up new properties, I also want to work on bringing out the fun and emotion on our POS and packaging - we are working with entertainment brands so engaging with the consumer by standing out at retail is absolutely key and I want TV Mania UK to be leading the field in this respect."