Monster High celebrates Haunted DVD with branded bus tour

Guests were given a Monster High branded double decker bus for an interactive tour of London.
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Monster High fans gathered in London this weekend to see the popular Mattel brand take over the street of the capital.

In celebration of the release of the new Monster High DVD title Haunted, guests were invited to board a Monster High Haunted branded double decker bus for an interactive tour of London.

Hosted by Monster High characters, the tour made its final stop at iconic toy store Hamley’s, where guests where greeted by the characters Draculaura and Frankie Stein for the premier of the Haunted movie.

The Ghost Bus event is part of an extensive marketing programme to support the new DVD and toy line, which includes a major TV campaign, girls media press partnerships and digital content on MonsterHigh.com.

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