A capacity audience at the Royal Albert Hall last week enjoyed a one-off Monty Python stage show - including celebrities such as Damon Hill and Richard E Grant.
Called Not the Messiah (He's A Very Naughty Boy), the musical extravaganza took its lead from the cult film The Life of Brian. It featured Eric Idle in a starring role, with hosting duties undertaken by Michael Palin and a supporting cast of Terry Jones and Terry Gilliam.
The music was supplied by the BBC Symphony Orchestra and Chorus, with the show being filmed by the Picture Production Company, in preparation for a theatrical release in January 2010.
A host of branded merchandise was on sale after the show including commemorative tankards and mugs (Re:creation), t-shirts (Famous Forever), boxer shorts and t-shirts (J Fox Sox) and voice key chains (Underground Toys).
Other licences are in place for dress up, SWP machines and greetings cards.
"The show went down a storm, the venue was packed to the rafters and the queue for merchandise was four deep," said Mark Hurry, legal and commercial director at PPCE. "Python really is hotter than ever at present and anything related to the brand is attracting huge amounts of attention."