Mookie extends The Hive licence - Licensing.biz

Mookie extends The Hive licence

The British toy-maker signs a multi-territory master toy licence with agent Space Enterprises.
Author:
Publish date:
7_The Hive.jpg

The first new lines of The Hive merchandise from Mookie Toys will go to retail in spring/summer 2012.

Mookie, which previously held a plush licence for the brand, has upgraded its deal and will now produce a "variety" of toys based on the new pre-school CGI animation.

The new agreement covers the UK and Ireland, Australia and New Zealand and South Africa. 

Mark Hurry, director of licensing at Space, said: "We are delighted to be extending our relationship with Mookie Toys - one of our key commercial partners for The Hive. Mookie are already aware of the strength and popularity of The Hive through the existing plush deal and this new agreement represents an appreciation of the brand’s huge global popularity and ongoing licensing potential."

The Hive airs on ITV in the UK and is syndicated in 150 countries by Disney EMEA, reaching 3 million over fours. The launch of Mookie's toy range will co-incide with the show's first DVD release.

The 78 x seven minute episode series follows the fortunes of the Bee family, exploring themes like the environment, team work and being part of a diverse community.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.