Moomins bags greeting card line

Caroline Mickler adds Hype Associates to licensing push for classic property.
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The Moomins licensing programme is continuing to expand, with Caroline Mickler Ltd adding greetings firm, Hype Associates.

The company will be creating 16 greetings cards featuring characters such as MoominMamma, MoominPappa, Little My and Snorkmaiden.

Each image is captioned with the character's name and greetings such as Happy Birthday, Birthday Girl and Thinking of You.

The cards join existing licensed products including books, apparel, accessories, tableware and fashion bags.

"We were drawm to the Moomins because of their cross-generational appeal, their continuing popularity and, of course, the beautifully drawn characters," said Jane Patterson-Wright, marketing manager at Hype. "We feel that the Moomins are perfect for a delightful and memorable range of greetings cards."

Caroline Mickler added: "Hype has perfectly encapsulated the joy and charm of the Moomin in these wonderfully designed cards."

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