Four more UK clothing and accessories licensees have joined the Cut The Rope licensing programme.
These will produce products based on the popular app game targeting children aged six and above.
Smith & Brooks, an apparel company that specialises in licensed children's clothing, is launching a range of Cut The Rope outerwear beginning this year. T-shirts will appear in Next, Tesco and Asda in time for Christmas, unique to each store.
Cut The Rope's Om Nom character will also be featured on a range of backpacks, umbrellas and wallets for boys and girls from Trade Mark Collections. These will launch at retail in Q1 2013.
TDP, producer of character underwear and nightwear for contract customers, is bringing Om Nom to girls’ and boys’ pyjamas, dressing gowns and underwear during the latter half of the autumn/winter season. This will be stocked in Tesco among other retail outlets.
Finally, Bacup Shoes, a leading designer and supplier of footwear for nearly 100 years, is offering all types of footwear for the children’s market. It is also supplying ranges of Cut The Rope slippers and EVA (foam rubber soled) footwear for men and ladies.
The footwear is expected to be in store by July 2013 in time for the start of the autumn/winter season.
John Kirk, Sales Director, Bacup Shoes, said: “We are extremely excited to obtain the Cut The Rope footwear licence. We look forward to launching a range of attention-grabbing footwear products, which should be gobbled up by the consumer from autumn 2013.”
Sue Stanley, Licensing Director, Smith & Brooks, added: “The speed with which Cut The Rope has seized the imagination of the young has been incredible and its strong graphics make it ideal for apparel. We’re delighted to be working with such an exciting brand.”
Tim Dawson, Co-founder and Chief Executive, TDP Textiles, commented: “With its big, bold prints, strong graphics and universally recognisable star, this brand is a real winner for kids. Cut The Rope is a great addition to our range of character underwear and nightwear.”
Trudi Hayward, Senior Vice President Global Head of Merchandise at ITV Studios GE, said: “The strength of Cut The Rope in the children’s market is clearly reflected in its appeal to all of these respected providers of high quality children’s apparel and accessories.
"We predict Om Nom to take an even bigger bite at the market — across all age ranges."
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