More Horrid deals from CPLG

Blues Clothing latest licensee to sign up for Horrid Henry property.
Author:
Publish date:
Social count:
0

Further activity is being planned by CPLG for Novel Entertainment's Horrid Henry brand.

The most recent deals include the signing of Blues Clothing for nightwear and underwear, with the line due to hit retail in spring/summer 2008.

Since launching on CITV in 2006, Horrid Henry - which is based on the books by Francesca Simon - has consistently rated as one of the channel's top shows, regularly receiving a 16 per cent audience share. It currently airs on ITV1 every Saturday morning and daily on the CITV Channel.

First published in 1994, book sales of Horrid Henry have exceeded nine million copies in the UK - and over the past 18 months there has been a increase in the interest surrounding the brand.

To meet this, Orion Children's Books will publish a new title every month from February to October 2008. Highlights of the 2008 publishing programme include a Joke Book, a fifth hardback collection and three more Activity and Puzzle books illustrated with stills from Novel's animated TV series.

CPLG is now in the position to develop the brand into other categories, in particular toys, puzzles and games, stationery and greeting cards, as well as licensed promotions.

A third DVD is also due to be released in November.

Related

Horrid Henry

Following the success of both the books and the TV series, now is the right time for Horrid Henry to be moving into other licensed categories. Samantha Loveday talks to Susan Bolsover, category director at CPLG, about what the firm has planned?

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.