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More Horrid deals from CPLG

Blues Clothing latest licensee to sign up for Horrid Henry property.

Author:: Samantha Loveday
Publish date:: Oct 9, 2007
Social count:: 0

Further activity is being planned by CPLG for Novel Entertainment's Horrid Henry brand.

The most recent deals include the signing of Blues Clothing for nightwear and underwear, with the line due to hit retail in spring/summer 2008.

Since launching on CITV in 2006, Horrid Henry - which is based on the books by Francesca Simon - has consistently rated as one of the channel's top shows, regularly receiving a 16 per cent audience share. It currently airs on ITV1 every Saturday morning and daily on the CITV Channel.

First published in 1994, book sales of Horrid Henry have exceeded nine million copies in the UK - and over the past 18 months there has been a increase in the interest surrounding the brand.

To meet this, Orion Children's Books will publish a new title every month from February to October 2008. Highlights of the 2008 publishing programme include a Joke Book, a fifth hardback collection and three more Activity and Puzzle books illustrated with stills from Novel's animated TV series.

CPLG is now in the position to develop the brand into other categories, in particular toys, puzzles and games, stationery and greeting cards, as well as licensed promotions.

A third DVD is also due to be released in November.

New broadcast and home entertainment agreements secured as firm heads into MIPTV.

Firm signs master toy deal with Copyright Promotions Licensing Group for Horrid Henry.

Following the success of both the books and the TV series, now is the right time for Horrid Henry to be moving into other licensed categories. Samantha Loveday talks to Susan Bolsover, category director at CPLG, about what the firm has planned?

Novel and Abbey Home Media sign joint venture agreement for further DVDs.

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Novel Entertainment is expanding into radio, working with Fun Kids to create a Horrid Henry weekly show.

Back to the Future and Horrid Henry toy lines rolling out this summer.

New album available by Christmas after Novel strikes deal with EMI.

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CPLG signs SERT-MST for range of branded merchandise, due this summer.

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.