More licensing agents for Lucky Fred

TF1 Licences and Coscoi will target toys, publishing, apparel and other categories.
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Imira Entertainment has signed a slew of new licensing agents for Spanish kids’ TV show Lucky Fred.

TF1 Licences in France and Coscoi in South Korea join CPLG as licensing agents for the brand. CPLG looks after Benelux, Germany and Italy.

Imira Entertainment is handling consumer products in Spain and Portugal, and has already signed up Editorial Planeta and Grup 62 as publishing partners for Lucky Fred. 16 books – including electronic versions – will be released between 2012 and 2014.

Julian Barbier, head of licensing at Imira Entertainment, said: “The TV series has proved popular with buyers globally and we are now focused on building the licensing side of the brand which includes our innovative new geo-localised app, and consumer products in key territories. 

“Lucky Fred, with its humour, distinctive animated style, and the strong lead characters of Fred, Brains and the robot Friday, is ideal for merchandising and has huge potential.” 

Hubert Taieb, deputy CEO of TF1 Enterprises, in charge of TF1 Licences, added: “Lucky Fred is a great and fun property to work on that kids have discovered on TFOU, and we want to provide the best possible support in France to launch a successful licensing programme.”

The Lucky Fred TV series has been sold to over 155 territories worldwide. Imira is also rolling out a cross-platform app for the brand.

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