More partners join Secret Wings push - Licensing.biz

More partners join Secret Wings push

FitzRoy Media bags new international licensing deals for girls' property.
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New York-based FitzRoy Media is continuing to grow the international licensing programme for the UK girls' brand, Secret Wings.

The company has secured a pan-European deal with E-Max Ensobrados Martorell of Spain to produce a variety of children's paper-based collectibles for the property.

Meanwhile, Brazil's Keterly Cateras Bolsas has signed to produce a selection of stationery products including pencil cases, backpacks, vanity cases, folders, binders, lunch bags and wallets.

"The Secret Wings brand is a combination of charm, fantasy and classic fairytale beauty, resulting in an enormously appealing brand which translates easily into products that girls will adore, whether for school, apparel or accessories," said Hamp Hampton, CEO of FitzRoy Media.

"These new deals reflect the brand's continued success in maintaining a strong foothold in the girls marketplace, especially against other heavily promoted brands."

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