Fledging character art brand Animaru and Mind Candy's powerhouse Moshi Monsters property are both featured as designs on the new Ruckjack - a children's coat which transforms into a rucksack.
Created by Miioon - 'make your own' - children simply remove their jacket, turn it inside out and re-zip to form a lightweight rucksack.
Children can also create their own jackets at www.miioon.com, choosing from a collection of colours, character and accessories.
The firm also claims that the jackets are in trend, with thinsulate and breathable material, as well as being water and stain resistant.
The range is available for three to 12 year olds and is priced at £29.99.
Miioon will be featured on Nickelodeon from the end of November.
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