The In Thing has organised a huge sampling campaign for the product to sponsor the free gift in September’s Moshi Magazine.
Moshi Magazine has been named “The UK’s Biggest Selling Kids Magazine”, with an ABC accredited circulation of 227,958.
Keiran Murphy, head of marketing at The In Thing, said: “We’re huge fans of Moshi here at The In Thing, we’re proud of our long list of Moshi Exclusives. To work together with the biggest kids magazine in the country right now was a brilliant project. We can’t wait for the sampling campaign to launch later this month.”