Moshi Monsters mag shifts over 80,000 copies - Licensing.biz

Moshi Monsters mag shifts over 80,000 copies

Print run increased after launch issue sells out; issue three out today.
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The launch issue of Moshi Monsters Magazine has notched up sales of over 80,000 copies, meaning Mind Candy and Skyjack have had to increase the print run for subsequent issues of the title to cope with demand.

The first issue of the magazine - created and published by Skyjack - sold out following its release on February 17th.

Each monthly issue contains 52-pages including comic strips, competitions, free gifts, puzzles, Moshi hints and tips, character fact files, user generated content and unique codes which unlock content within the online world.

"We're thrilled by the mag's success to date," commented Michael Acton Smith, CEO and creator of Moshi Monsters. "We're still awaiting official figures, but it looks likely to be the largest selling monthly kids magazine in the UK."

The Moshi Monsters online world now has almost 40 million registered users worldwide, include one in two UK kids aged six to 12.

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