Moshi Monsters has over 75 million users and its toy lines from Vivid are set to achieve sales in excess of £75 million this year. It's also the UK's biggest kids brand, according to NPD.
The brand's popularity is such that a Moshi Monsters album, Music Rox, was recently released under the Moshi Music label - could the time be right for a feature-length Moshi Monsters film?
Mind Candy head Michael Action-Smith thinks so. Speaking to Screen he revealed that the company was in talks with top Hollywood studios.
He said: “I want to retain creative control and we have our own money in the bank. We’re undecided whether to spend years in development in Hollywood or do something more modest in-house.”
If the Moshi Movie was made in-house with Mind Candy’s own funds, it could end up as straight to DVD offering.
Acton-Smith also said that digital brands such as Moshi offer film studios a low-risk option.
“The bets you can make with online properties are much cheaper,” he said. “It’s much less expensive than creating, say, a John Carter.”