Just three years after its launch, Moshi Monsters has hit 50 million registered users worldwide.
Over half of all UK children aged between six and 12 own a Moshi Monster, according to brand owner Mind Candy. These figures are similar in Australia and New Zealand, with the US currently reporting 15 million registered users and targeting one in three children in the US by the end of the year.
"We're thrilled to see Moshi Monsters experience such rapid growth across the globe," said Michael Acton Smith, CEO and founder of Mind Candy. "We've hit 50 million users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids."