Moshi toy sales hit 40m as Series 4 launches

Vivid reveals new Moshlings milestone for hit Mind Candy kids? brand.
Publish date:

Moshi Monsters toy licensee Vivid has sold over 40 million units of its Moshlings line.

The company reached the milestone as Series 4 hits shelves tomorrow on Saturday, August 25th. It is forecasting retail sales of some £70 million for 2012.

One new player joins the Moshi Monsters every ten seconds on average. The popular children's brand is owned by licensor Mind Candy.

“The Moshi toys continue to be a huge seller for us” said Emma Weber, marketing and licensing director at Vivid. 

“With one player joining the Moshi online gaming community every 10 seconds across the world, this truly is an international toy and game phenomenon.”

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019