Mr Bean expands on international success - Licensing.biz

Mr Bean expands on international success

UK production company secures numerous deals expanding the brand globally.
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Tiger Aspect Productions has secured various new partnerships that will see Mr Bean expand its international popularity.

For the first time ever, fans and consumers across the globe can buy Mr Bean products following the launch of the Mr Bean online store.

In a deal with Live Nation, the new store offers a range of products from T-shirts, DVDs, mugs and even Teddy, the character's life-long friend.

Visit the online store at www.mrbean.com

Meanwhile, in a deal between the UK production company and Chinese mobile operator, China Telecom, Mr Bean is also being introduced to a new audience through mobile phone and IPTV.

With an audience of over 100 million, Mr Bean's entry into the new Chinese market hopes to satisfy the demand for the character with a partner with a large market share, particularly in the Shanghai area.

Furthermore, three different companies have now signed to produce several different Mr Bean mobile apps.

Hong Kong-based Animoca, Thumbstar from the UK and Jam will each launch a number of mobile apps based on the character over the next two years.

This deal is also expected to include a series of interactive games for young children.

The Mr Bean brand is celebrating its milestone of reaching 38 million fans on the Mr Bean Facebook page, twice as many s Justin Timberlake and three times more than TopGear and Hello Kitty.

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