Mr Kipling has introduced an extravagant Valentine's Day gift in the form of the bou-cake, a 3 ft tall hand-tied cake and flower bouquet made from 80 long-stemmed Aqua and Celeb pink roses along with the bakery brand's trademark caked including mini battenburgs, cherry bakewells and fondant fancies.
The super-sized bouquet weighs in around 20kg and took two people over 12 hours to construct. The asking price for the product is a hefty £400, however a range of £30 bou-cakes are available from the firm's Facebook page, each packaged with a complimentary box of Mr Kipling Special Edition cakes.
“For many years we’ve been mixing, baking and perfecting our exceedingly scrumptious cakes, so this Valentine’s Day we wanted to spread the love even further," commented a spokesperson from Mr Kipling.
"As well as looking for something a bit different, over half of the people we spoke to also said they’d love to receive their favourite cake on the day of romance, so we wanted to create a unique gift with real wow factor to share with their special someone. We can’t wait to see everyone’s reaction!”