The Mr Men revival continues apace, with Chorion and Persil teaming up for a special in-pack promotion.
Mr Strong, Mr Tickle and Mr Happy are now included free in special packs of Persil Bio, Persil Non Bio and Persil Colour.
Each character has its own special quality, making each one an instant collectible for any fan. Mr Strong has magnetic hands, Mr Happy has glowing cheeks when squeezed and Mr Tickle has tickling vibrating arms.
The special packs will be available from Tesco, Sainsburys, Asda, Morrisons and Waitrose.
TV ads pushing the promotion are currently running, along with other outdoor executions.