Mr Men and Little Miss watches, clocks and gifts will hit shelves in spring/summer 2013.
Peers Hardy will produce the collection, after striking a deal with Mr Men brand owner Sanrio, as brokered by Fluid World.
Each watch is themed to a character’s trademark colour, with matching icons.
A selection of branded alarm and wall clocks will be available, while Peers Hardy will also produce a range of gift items including hand warmers, hip flasks and compact travel speakers.
Peers Hardy hopes the range will attract existing fans and 'a whole new generation of consumers'.
Paul Harry, Peers Hardy Sales and Marketing Director, commented: "We are delighted to be working with Sanrio to add new products to their very successful Mr Men Little Miss range.
"The watches will have instant appeal to the brand’s many young fans, while the new giftware items will appeal to an older audience, too. We look forward to a long and successful working relationship that continues to build the brand’s popularity."
Libby Grant, Director, Fluid World, said: "We are really pleased to welcome Peers Hardy to the world of Mr Men and Little Miss. They have some great ideas and a real understanding on how to translate the brand into watches and timepieces."
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